Top 5 Beauty Retail Android Apps in Brazil: Q1 2022 Performance

In the first quarter of 2022, the top 5 beauty retail apps on the Android platform in Brazil showcased diverse performance metrics, according to Sensor Tower data. Here’s a closer look at their weekly downloads and active users trends over this period.

O Boticário saw impressive weekly downloads, peaking at around 399K during the last week of February. The app also experienced a substantial increase in active users, reaching approximately 1.6M in early March. However, by the end of March, the number of active users had decreased to around 941K.

Época Cosméticos & Perfumaria had steady downloads throughout the quarter, with weekly figures ranging from 28K to 62K. Active users for this app peaked at 187K in mid-February and saw a slight decline to approximately 163K by the end of March.

Beleza na Web: Cosméticos experienced a gradual increase in weekly downloads, reaching a high of around 56K in mid-March. Active users showed a similar trend, peaking at 199K in the same period before stabilizing at approximately 190K by the end of March.

Natura: Perfumes e Cosméticos maintained a consistent download rate, with weekly figures fluctuating between 35K and 50K. The app's active users increased steadily, reaching a peak of around 303K in early March, before slightly declining to approximately 267K by the end of the quarter.

Representante Eudora showed moderate weekly downloads, with significant growth in the first week of March, peaking at around 21K. Active users for this app increased from approximately 53K at the start of the quarter to around 77K in mid-March, before slightly declining to 72K by the end of the month.

For more detailed insights and data, visit Sensor Tower.